In the old days — I’m talking mid-90s — when record companies were riding high, stuffing themselves with money (mostly mine, it seemed) from ridiculously overpriced compact discs, and iTunes was still a gleam in Bill Kincaid’s eye, I would say to anyone who’d listen that the EP was the ideal way to package and consume music, especially from new or unestablished artists. Anyone who’s ever bought an entire CD after seeing one video on MTV’s Buzz Bin should sympathize with me here. Paying $17 (after tax) for an overlong album when you know damn well there will be only about four songs that you really like? Why couldn’t bands and their record companies put out their four or five strongest songs on a $5-7 EP? I would’ve bought a shitload of those.
By this point, the person who was listening to me was hurriedly walking away, so I would grab on to his sleeve (my hypothetical listener is a he — a girl wouldn’t even have let me start talking about EPs) and explain how the humble EP never really caught on in the United States. EP stands for “extended play,” which in the ancient era of vinyl and record players, meant that although the record was seven inches across and spun at 45 rpm like a standard two-sided single, they managed to squeeze an extra song (or even two!) onto each side, and it cost only a little bit more. An interesting format, but one that seemed to leave the American market cold. But across the Atlantic…
1964… The British Invasion was wreaking havoc across the American music scene, and never were the differences between British and American record companies more apparent. If a British band (or “pop group” in the parlance of the time) was lucky enough to warrant a full-length album, they would go into studio and record sixteen or so tracks for their British label. The more ambitious bands would include several original compositions, but there would also be plenty of old American R&B standards that every British band could play in their sleep. Even the Beatles had to pad their early albums with chestnuts like “Roll Over Beethoven” and “Money (That’s What I Want).” Ideally, the bands would stockpile enough material for a 14-track album and the A-side and B-side of a single. According to custom, British singles were not included on original albums and considered a separate entity. This rule was informal and not always observed, but in the U.K., if you wanted the Beatles’ “We Can Work It Out” or the Rolling Stones’ “Paint It Black,” you either got the 45 or waited for a greatest hits album.
It would seem simple for the band’s American label (often a subsidiary of their U.K. label) to go ahead and put out the same album for U.S. consumers, but American record companies were a little stingier. They carelessly chopped up and re-ordered the carefully sequenced British albums. Ten- or twelve-track albums were the order of the day, and singles were always included, pushing four to six songs from the original running order. So for every two albums produced in Britain, the Americans squeezed out three or even four (they were not shy about re-using a few songs here and there.) As a result, cobbled-together stateside favorites like Beatles VI or the Stones’ December’s Children were a source of bafflement and irritation to their creators, who viewed them as crass bastardizations and underhanded cheats on their American audience. Even if an American album bore the same title as its British counterpart, it often had different songs (and was, of course, slightly shorter.)
Hey, where are you going? You’re not walking away now, are you? Yes, OK, back to EPs. The thrifty British embraced the format. Early on, they were used as a kind of greatest hits collection (who could envision a pop group having more than four hits in the early ’60s?). Sometimes they featured album tracks as a kind of sampler, to whet the appetites of their intended teenage audience as they saved their shillings to buy the full-length version (or waited until Christmas.)
But every once in awhile, one of the top-tier British bands was so bursting with ideas and material that they put out stand-alone EPs, featuring new songs unavailable in any other format. And what’s more, these provided even more material for the American record companies to cannibalize, so although they wouldn’t sell EPs, they certainly didn’t discourage the artists from making them. Let’s take a look at a few of the most noteworthy:
The Beatles — Long Tall Sally. (Tracks: 1. “Long Tall Sally.” 2. “I Call Your Name.” 3. “Slow Down.” 4. “Matchbox.” Released June 1, 1964). Continue reading























